Company Insight
Sponsored by Geotab
Geotab's blueprint for leading fleet management in the APAC region
An interview with David Brown, Associate VP for APAC at Geotab.
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Geotab, known for its cutting-edge telematics and fleet management solutions, is setting its sights on markets buzzing with potential. Leading the way in connected vehicle technology and data-driven strategies, Geotab is ready to transform mining fleet operations across APAC.
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David Brown, Associate VP for APAC at Geotab.
In an insightful conversation with David Brown, Associate Vice President for APAC at Geotab, we learnt about the dynamic growth plans Geotab has for the Asia-Pacific region, and how Geotab’s innovative tech and strategic partnerships, like the one with KPMG Australia, are geared to boost fleet safety, efficiency, and sustainability, especially in the mining sector.
Can you explain Geotab’s growth strategy in APAC and what markets would be a priority?
Our growth strategy in APAC is focused on expanding our footprint and leveraging strategic partnerships to drive innovation and customer success. We are prioritising markets within the region that present significant opportunities due to their robust economies and growing demand for digital adoption and advanced fleet management solutions. By focusing on these key markets, we aim to bring global best practices and deliver tailored solutions that meet the unique needs of businesses, including safety, productivity, and compliance.
How would Geotab’s innovations in technology interact or align with the markets in APAC?
We are a customer-centric company that strives for customer satisfaction. Geotab, together with our Marketplace partners, offer a range of web-based software and fleet management solutions to monitor and improve fleet safety. By providing businesses with greater visibility into their fleets, including areas such as idling times, vehicle uptime and predictive maintenance, harsh braking incidents, electric battery usage and more, Geotab enables stronger compliance to regulatory changes, helps to improve driver and community safety and amplifies existing smart city efforts.
A notable example of our commitment is our partnership with KPMG Australia. By integrating solutions like KPMG’s FTC Automator, we enable rapid data analysis and geo-spatial analytics for efficient Fuel Tax Credit (FTC) entitlement calculations, to maximize claims. This collaboration exemplifies how our technology drives significant value for businesses in APAC.
In Mining, fleet safety and driver fatigue are essential to risk management and stakeholder engagement, can you explain how Geotab’s Fleet Safety and new predictive safety standard helps to reduce risk?
Fleet safety and driver fatigue management are critical for risk management in the mining industry. Our advanced fleet safety solutions and telematics devices provide real-time monitoring, significantly reducing safety violations. Detailed driver safety reporting dashboards help identify safety trends and high-risk drivers who need additional training. Key metrics such as speeding, harsh braking, and seat belt use are meticulously tracked to ensure comprehensive driver compliance and safety.
We analyse vast amounts of telematics data to detect patterns indicative of potential failures, enabling real-time alerts and proactive maintenance. Additionally, our integrated systems include gamification programs, advanced collision avoidance systems, and AI-powered fleet safety management software. These tools collectively enable predictive safety measures, helping to prevent high-risk events and ensure a safer working environment in the mining sector.
Fuel consumption and carbon credits are in focus to align with net-zero, especially in mining, how can Geotab assist companies with making that process efficient?
With the transportation sector accounting for a significant source of greenhouse gas emissions globally, Geotab recognises that its greatest impact on climate change can be realised through its focus on helping its more than 50,000 global customers and partners achieve sustainable transportation outcomes.
The fuel economy of a vehicle plays a significant role in the overall operating costs of a fleet, accounting for approximately 60% of the total. Key effective strategies to control fuel consumption and emissions are to reduce unnecessary idling, control driver behaviour, set speed restrictions, optimise routes, practise preventative maintenance, rightsize vehicles to their tasks, lighten the load, use fuel cards, and adopt Electric Vehicles (EVs).
As a proven leader in IoT and connected transportation, Geotab securely connects commercial vehicles to the cloud, providing advanced web-based analytics to help businesses better manage their fleets and make data-driven decisions. Geotab’s open platform solution promotes a network of cooperation, enabling businesses to integrate data processed from Geotab-connected vehicles into any system regardless of business size or operational needs.
One of the big talking points in mining now is connected vehicle technology. How is Geotab innovating in this space to help shape the future of connected vehicles?
Geotab’s connected vehicle technology not only provides the foundation for business’ current telematics needs -- but can also extend to meet future needs including best-in-class support for EV transition and management. The emergence of connected and autonomous vehicles has the potential to revolutionize the transport industry, reshaping the way goods and people are moved. These technologies offer enhanced safety, increased operational efficiency, and improved overall productivity.
Our advanced telematics systems also enable seamless real-time data exchange between vehicles and fleet managers, facilitating intelligent decision-making, proactive maintenance, and optimized fleet operations. As Australia and the broader APAC region advance towards a more connected future, we are committed to driving innovation and ensuring the seamless integration of these transformative technologies.
Data is the cornerstone of modern business operations, especially in the transport sector. Fleet managers now have unprecedented access to data, providing critical insights into every aspect of their operations. Our telematics solutions harness this data to optimize fuel efficiency, improve driver safety, and enhance overall operational performance. We prioritize actionable analytics, robust security measures, and data privacy, enabling fleet managers to make informed decisions that drive efficiencies, reduce costs, and enhance performance. We are dedicated to empowering fleet operators in Australia and beyond to unlock the full potential of their data and achieve superior operational outcomes.
For more information, please visit www.geotab.com/au/industries/oil-gas-mining/