Company Insight

Mine vehicle identification underdogs

Standfirst...

Main image credit: 

Mine safety has always been a top priority, and one company that is gaining attention for making a significant impact in this area is Advanced Fleet Signs (AFS). Known for their innovative Rock Board® LED Fleet Identification products, AFS is redefining vehicle identification for mine fleets. So, what makes LED fleet identification revolutionary? Why is it essential for mine vehicles? It all comes down to night operations, harsh weather, low lighting conditions, visibility, and durability. 

Since 2013, Damien Russell, a former mine diesel fueler, has been perfecting fleet identification solutions to meet the safety demands of the mining industry. After years of innovation and fine-tuning, Rock Board® is finally receiving the recognition it deserves. Based in Canning Vale, Perth, Australia, AFS is a small but impactful manufacturing company now poised for global reach.

Industry standard ID methods

There are currently four widely recognized methods for displaying vehicle ID numbers in the mining industry: 

  1. Vinyl or Reflective Stickers – These are the most used but suffer from visibility issues in low-light conditions. 
  2. Paint on Vehicle Frames – A traditional method that lacks flexibility and visibility in dark environments. 
  3. LED Digital Displays – These offer electronic vehicle ID displays but rely entirely on power and are rendered useless when vehicles are powered off. 
  4. Metal Cut-Outs – Durable but difficult to see in poor lighting or bad weather.

The 5th method is Rock Board® products. Rock Board® combines the best of LED and reflective technologies, offering a highly visible and backlit display ID, housed within a protective casing that bolts onto vehicles. This blend of features makes Rock Board® the ideal choice for fleet identification in the mining industry.

Comparing methods

Here’s a look at how Rock Board® stacks up against other methods:

Untitled Document
FeaturePaintStickersMetal Cut OutsLED DigitalRock Board®

Reflective

Visibility in Low Lighting

Performance in Bad Weather

Visible When Vehicle Powered Off

Changeable ID

High Power Pressure Cleaning Resistance

Requires Power Connection

One of the standout features of Rock Board® is that it remains readable even when LED bulbs are damaged. This advantage, combined with its durability and visibility, makes it the safest and most reliable option for harsh mining environments.

Innovation in customization

AFS offers two key types of Rock Board® products: custom and modular displays. Custom ID characters have been the standard for years, but AFS’s innovation is the modular number boards. With modular systems, fleet managers can set and change the vehicle ID as needed, reducing the risk of errors, call-backs, and downtime. Fleet managers are able to hold stock of Rock Board® products making them readily available.

(Left) Rock Board® DS-548 Custom LED ID Sign. (Right) Rock Board® RBMOD3 Modular LED ID Sign.

AFS provides a comprehensive range of Rock Board® products, available in various sizes and shapes to suit all fleet needs. Options include double-sided displays, landscape/portrait formats, and even 360-degree triangle displays that ensure full visibility from any angle.

Global reach

AFS's Rock Board® products have gone global, with a presence in key mining regions including Australia, USA, South Africa, Indonesia, Kazakhstan, Canada, and several countries across Africa and South America. With a growing network of distributors, AFS products are now easily accessible worldwide, supporting mine safety on a global scale. You can find a full list of distributors on their website: AFS Distributors.

Improving mine safety

At the core of AFS's vision is the belief that clear vehicle identification can drastically improve safety on mine sites. Whether it’s preventing accidents, enabling two-way communication between vehicles, or improving the efficiency of operations, AFS is committed to setting new standards for safety and visibility in the mining industry.

As mining operations continue to expand and evolve, AFS’s Rock Board® LED identification systems are helping mines worldwide adopt safer practices. By improving visibility, especially in challenging conditions like low light, heavy rain, or fog, Rock Board® ensures fleet safety is maintained 24/7.

Mine vehicle identification has been around for decades. The same methods have been put to practice but the market is changing with the new innovative Rock Board® underdog method. If your mine or fleet is looking to improve safety, efficiency, and compliance, check out AFS and their world-class LED vehicle identification solutions. 

Find your local distributor and join the many mining companies already benefiting from AFS's products today. Explore more here.

Contact information

Advanced Fleet Signs
16 Brewer Rd,
Canning Vale,
Western Australia, 6155,
Australia

Tel.: +61 8 9456 1414

Email: sales@afsigns.com.au
Web: www.afsigns.com.au

Go to article: Home | Mineral monolithGo to article: Editor's letterGo to article: ContentsGo to article: TMC Transformers - MINExpoGo to article: EDMO Company InsightGo to article: Emesent Company InsightGo to article: Progress Mining Company InsightGo to article: PumpEng Company InsightGo to article: BriefingGo to article: News in NumbersGo to article: Latest NewsGo to article: Latest DealsGo to article: Project UpdatesGo to article: KSB GIW - MINExpoGo to article: Safe-T-Products Company InsightGo to article: Cybalink Solutions Company InsightGo to article: Bend-Tech Group Company InsightGo to article: Aletek Company InsightGo to article: AFS Company InsightGo to article: In DepthGo to article: A deep dive into China’s role as “critical mineral monolith”Go to article: Pulsed-power technology: a breakthrough in mineral extraction?Go to article: Treading carefully: industry looks to improve sustainability of mining tyresGo to article: US tariffs target Chinese graphite supply: but is it working?Go to article: How are China's antimony export bans impacting the US market?Go to article: Gold hits $2,600 for the first time ever. What’s behind it?Go to article: Pressure Pro - MINExpoGo to article: Mipac Company InsightGo to article: Swing Invent Holdings Company InsightGo to article: Vayeron Company InsightGo to article: Wilco Technologies Company InsightGo to article: Petro-CanadaGo to article: Thematic Take: AIGo to article: Thematic Take: ContentsGo to article: Foreword: Generative AI as a force of creative destructionGo to article: The road to advanced AI capabilitiesGo to article: AI technology: Market size and growth forecasts Go to article: Timeline: a history of AIGo to article: The impact of AI on the mining sector Go to article: Case studies: AI in miningGo to article: Latest news: AI in miningGo to article: Can AI mitigate the global shortage of geologists?Go to article: How to improve critical mineral discovery with AIGo to article: How AI is being integrated into the mining industryGo to article: Resist temptation to rapidly roll out AI – executives must focus on talent and trainingGo to article: Is AI really helping employees?Go to article: Is your business ready for the rise of AI agents?Go to article: Will AI help or hinder the energy transition?Go to article: Deal activity related to AI in the mining industry since 2021Go to article: GlobalData Thematic IntelligenceGo to article: MINE Sponsored SupplementsGo to article: Mobil LubricantsGo to article: EpirocGo to article: KSB GIWGo to article: Conductix-Wampfler GroupGo to article: ListingsGo to article: EventsGo to article: Introducing the Mining Technology Excellence Awards 2024Go to article: Innovation RankingsGo to article: Buyer's GuidesGo to article: Next issue